About us

Shoes that keep you on your feet

This actually started with my mom.

She stopped going out in the winter. Not because she was lazy or lacked energy, but because she was terrified. Afraid of slipping. Afraid of falling. Afraid of what would happen if she hurt her hip again.

And I didn't get it until I saw it with my own eyes. How she stood in the hallway with her coat on, looked out at the ice... and turned back. Over and over.

That's when we made up our minds. There must be shoes that actually work. Not "a little better than regular shoes." Not "okay on dry snow but sketchy on ice." But shoes you can trust. Period.

So we started Ceriva.

Today, over 13,500 women use our shoes. Many of them write to us and say the same thing: "This is my second winter with them and I go out every day now."

That's why we keep going.

⭐⭐⭐ 4.8/5 – 13,521 reviews | 🇸🇪 Real Swedish support (not a chatbot)

100 days guarantee

Yes, you read that right.

We give you 100 days open purchase.

That's why 89% of our customers shop again. They know we don't forget about them after the payment goes through.

We don't make fashion shoes. We make shoes that keep you standing.

I'll be honest: Ceriva shoes will never be seen in Vogue.

But they will keep you safe on the ice outside ICA. They'll let you walk to the mailbox without your heart racing. They'll give you back the walks you thought were over.

Every model is tested by women over 60. Real women, in Swedish winters, on actual icy sidewalks. We work with orthopedists who know what happens to feet, balance, and joints as you get older.

The sole isn't "pretty good" – it's tested specifically for ice. The toe box is wide so your arch has room without being squeezed. The zipper is where it is so you can put on the shoes without bending down like a yoga instructor.

And yes, they actually look just fine. Not flashy. But also not like orthopedic aids from the hospital.

Shoes that last – winter after winter

We don't sell shoes you have to replace next year.

Most of our customers are on their second or third season. Some write that they're still using their first pair after four winters. That's how it should be.

Walk confidently again

If you're reading this because you're afraid to go out in the winter or because you're worried about your mom, your aunt, your neighbor, we understand.

We know what it feels like to lose confidence. To start planning your whole life around the weather. To say no to things just because "it might be slippery there."

And we can't promise that Ceriva solves everything. But we can promise that thousands of women have written to us and said they've gotten back something they thought was lost.

The freedom to go out. On their own.

That's why we're here.

📧 Questions? Write to us: minkundservice@hotmail.com
🕐 We answer: Mon–Fri 09–17 (often faster than that)